Privacy policy

 

This Privacy Policy explains how aceprob.shop collects, uses, stores, shares, and protects personal information when you visit our website, make a purchase, create an account, contact us, subscribe to marketing communications, or otherwise interact with our services.

This Privacy Policy applies to personal information processed through aceprob.shop, including information collected through our online store, customer service communications, marketing activities, cookies, and related technologies.

For the purposes of applicable United Kingdom data protection law, aceprob.shop is the controller of the personal information described in this Privacy Policy.

If you have any questions, requests, or complaints concerning your personal information, contact us at:

Email: info@aceprob.shop

1. Applicable Data Protection Law

We process personal information in accordance with applicable United Kingdom privacy and data protection legislation, including:

• The UK General Data Protection Regulation;

• The Data Protection Act 2018;

• The Privacy and Electronic Communications Regulations;

• The Data (Use and Access) Act 2025; and

• Other applicable privacy, electronic communications, consumer protection, and data security requirements, as amended from time to time.

This Privacy Policy is intended to explain our processing activities clearly and transparently. It does not limit any rights available to you under applicable law.

2. Personal Information We Collect

The personal information we collect depends on how you use our website and services.

Identity and Contact Information

We may collect:

• Your full name;

• Billing address;

• Delivery address;

• Email address;

• Telephone number;

• Account username or identifier; and

• Other contact information you provide to us.

Order and Transaction Information

When you place or attempt to place an order, we may collect:

• Products viewed, selected, purchased, returned, or exchanged;

• Order number;

• Order date and value;

• Billing and delivery information;

• Shipping method;

• Discount or promotional code information;

• Payment status;

• Refund and return information;

• Transaction history; and

• Customer service records relating to the order.

Payment Information

Payments are processed through payment service providers made available at checkout.

Depending on the payment method selected, payment providers may collect information such as:

• Cardholder name;

• Payment card details;

• Bank or payment account information;

• Billing address;

• Payment authentication information; and

• Fraud-prevention information.

aceprob.shop does not normally receive or store complete payment card numbers. We may receive limited payment information, such as the payment method, payment status, transaction reference, card type, and the final digits of a payment card.

Payment providers process payment information under their own privacy policies and security procedures.

Account Information

If you create a customer account, we may collect:

• Your account login details;

• Saved addresses;

• Order history;

• Wishlist or saved product information;

• Account preferences; and

• Communications associated with your account.

You are responsible for keeping your login information confidential and for notifying us if you believe your account has been accessed without permission.

Communications and Customer Service Information

When you contact us, we may collect:

• The content of your email or message;

• Your contact details;

• Order information;

• Complaint details;

• Return or refund requests;

• Photographs or videos provided in support of a claim;

• Records of our correspondence; and

• Any other information you voluntarily provide.

Please avoid sending unnecessary sensitive personal information when contacting us.

Device and Technical Information

When you access our website, certain technical information may be collected automatically, including:

• Internet Protocol address;

• Browser type and version;

• Device type;

• Operating system;

• Language settings;

• Time zone;

• General geographic location derived from your IP address;

• Referral source;

• Pages viewed;

• Links selected;

• Time spent on pages;

• Shopping cart activity;

• Checkout activity;

• Cookie identifiers;

• Session identifiers; and

• Website performance and error information.

Marketing and Preference Information

We may collect:

• Your email marketing subscription status;

• Communication preferences;

• Cookie preferences;

• Advertising preferences;

• Products or categories that may interest you;

• Responses to promotions or surveys; and

• Records of whether marketing communications were opened or selected.

Fraud, Security, and Compliance Information

We may collect information reasonably required to:

• Confirm transactions;

• Protect customer accounts;

• Detect suspicious orders;

• Prevent fraud and payment abuse;

• Investigate chargebacks;

• Enforce our policies;

• Protect our legal rights; and

• Comply with legal or regulatory requirements.

This may include order patterns, device information, IP addresses, payment verification results, delivery details, account history, and correspondence.

3. How We Collect Personal Information

We may collect personal information from the following sources.

Information You Provide Directly

We collect information you provide when you:

• Place an order;

• Create or update an account;

• Subscribe to marketing communications;

• Complete a checkout form;

• Contact customer service;

• Request a return, refund, or exchange;

• Submit a complaint;

• Participate in a survey or promotion; or

• Otherwise communicate with us.

Information Collected Automatically

We may collect technical and usage information automatically through:

• Cookies;

• Pixels;

• Tags;

• Software development kits;

• Server logs;

• Local storage;

• Analytics technologies; and

• Similar tracking technologies.

Information Received from Service Providers

We may receive personal information from organisations that help us operate our store, including:

• Shopify;

• Payment processors;

• Fraud-prevention providers;

• Delivery companies;

• Fulfilment providers;

• Website hosting and technology providers;

• Customer support providers;

• Analytics providers;

• Advertising platforms; and

• Marketing service providers.

Information Received from Other Parties

Where permitted by law, we may receive information from:

• Social media platforms;

• Advertising partners;

• Publicly available sources;

• Business partners;

• Payment institutions;

• Fraud-prevention databases; and

• Customers purchasing or arranging delivery for another person.

If you provide another person’s information, such as a gift recipient’s delivery details, you should ensure that you are authorised to provide that information.

4. How We Use Personal Information

We may use personal information for the following purposes.

Processing and Delivering Orders

We use personal information to:

• Process purchases;

• Confirm orders;

• Receive and verify payments;

• Arrange packing, fulfilment, and delivery;

• Send order and delivery updates;

• Process returns, refunds, and exchanges;

• Respond to order-related questions; and

• Maintain transaction records.

Providing Customer Service

We use personal information to:

• Respond to enquiries;

• Resolve complaints;

• Investigate delivery or product issues;

• Provide information about products, orders, or policies;

• Verify customer identity where appropriate; and

• Maintain records of customer service communications.

Operating and Improving Our Website

We may use information to:

• Operate and maintain our online store;

• Remember shopping cart contents;

• Provide account functionality;

• Improve website design and navigation;

• Diagnose errors and technical problems;

• Measure website performance;

• Understand how customers use our services;

• Test new functions; and

• Improve products and customer experience.

Marketing and Advertising

Subject to applicable consent and electronic marketing requirements, we may use information to:

• Send promotional emails;

• Inform customers about products, discounts, or offers;

• Measure marketing performance;

• Personalise website content;

• Create advertising audiences;

• Display relevant advertisements; and

• Understand the effectiveness of advertising campaigns.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe option in the relevant email or contacting info@aceprob.shop.

Stopping marketing communications will not prevent us from sending essential service messages relating to orders, accounts, security, returns, refunds, or legal matters.

Security and Fraud Prevention

We may use personal information to:

• Protect our website and systems;

• Detect suspicious transactions;

• Prevent fraud, misuse, and unauthorised access;

• Verify payment and delivery information;

• Investigate chargebacks and disputes;

• Enforce our Terms of Service;

• Protect customers and third parties; and

• Establish, exercise, or defend legal claims.

Legal and Regulatory Compliance

We may process personal information to:

• Comply with tax, accounting, and record-keeping obligations;

• Respond to valid legal requests;

• Cooperate with courts, regulators, law-enforcement authorities, or government bodies;

• Comply with consumer protection obligations;

• Manage data protection requests and complaints; and

• Protect our legal rights and interests.

5. Legal Bases for Processing

Under UK data protection law, we must have a valid legal basis for processing personal information.

Depending on the circumstances, we rely on one or more of the following legal bases.

Performance of a Contract

We process information where necessary to enter into or perform a contract with you, including to:

• Process and deliver an order;

• Receive payment;

• Provide order updates;

• Manage returns and refunds;

• Provide customer support; and

• Maintain your customer account.

If you do not provide information required to complete a purchase, we may be unable to process or deliver your order.

Legal Obligation

We process information where necessary to comply with legal obligations, including:

• Tax and accounting requirements;

• Consumer protection requirements;

• Product safety obligations;

• Fraud-prevention obligations;

• Regulatory requests; and

• Data protection rights and complaint procedures.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided that those interests are not overridden by your rights and freedoms.

Our legitimate interests may include:

• Operating and improving our business;

• Providing customer support;

• Securing our website and systems;

• Preventing fraud and misuse;

• Understanding store performance;

• Managing legal claims;

• Maintaining business records;

• Protecting customers and third parties; and

• Marketing similar products to existing customers where permitted by law.

Where required, we assess the necessity and proportionality of the processing and consider its potential effect on individuals.

Consent

We rely on consent where required, including for certain:

• Marketing communications;

• Advertising cookies;

• Analytics cookies;

• Personalised advertising activities; and

• Other optional data-processing activities.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred lawfully before consent was withdrawn.

6. Shopify

Our online store is hosted and supported by Shopify, which provides the ecommerce platform that enables us to offer products and services online.

Shopify may process customer personal information on our behalf to provide services such as:

• Website hosting;

• Store and checkout functionality;

• Customer account features;

• Order processing;

• Security and fraud prevention;

• Analytics;

• Technical support; and

• Platform maintenance.

In certain circumstances, Shopify may process personal information for its own purposes under its own privacy documentation.

Requests relating specifically to an order, account, purchase, return, or interaction with aceprob.shop should normally be directed to us at info@aceprob.shop.

7. How We Share Personal Information

We do not disclose personal information without a valid business or legal reason.

We may share personal information with the following categories of recipients.

Ecommerce and Technology Providers

We may share information with Shopify and providers that support:

• Website hosting;

• Cloud storage;

• Store functionality;

• Customer accounts;

• Security;

• Technical support;

• Data management; and

• Website performance.

Payment Providers

Payment and transaction information may be shared with payment processors, banks, card networks, wallet providers, and fraud-prevention services to authorise, process, and secure transactions.

Fulfilment and Delivery Providers

We may share names, addresses, telephone numbers, email addresses, order contents, and delivery instructions with:

• Warehouses;

• Fulfilment centres;

• Suppliers;

• Postal operators;

• Couriers; and

• Logistics providers.

They receive only the information reasonably required to fulfil or deliver orders and manage delivery issues.

Customer Service Providers

Where we use third-party customer support tools or service providers, they may process contact details, order information, and communications to help us respond to enquiries.

Analytics and Advertising Providers

Subject to applicable consent requirements, we may share or make information available to analytics, social media, and advertising providers to:

• Measure website traffic;

• Understand customer interactions;

• Assess campaign performance;

• Limit repeated advertising;

• Create advertising audiences; and

• Display relevant advertisements.

Information shared for these purposes may include cookie identifiers, device information, browsing activity, purchase events, and hashed or pseudonymised contact information.

Professional Advisers

We may share information with accountants, auditors, legal advisers, insurers, consultants, and other professional advisers where reasonably necessary.

Legal Authorities

We may disclose personal information where required or permitted by law, including to:

• Courts;

• Regulators;

• Law-enforcement authorities;

• Tax authorities;

• Government agencies; and

• Other authorised public bodies.

Business Transfers

If all or part of our business is sold, reorganised, transferred, merged, financed, or acquired, personal information may be disclosed to relevant advisers, potential purchasers, investors, lenders, or successor organisations, subject to appropriate confidentiality and data protection safeguards.

8. International Data Transfers

Some of our service providers, including Shopify, payment providers, technology providers, fulfilment partners, analytics providers, or advertising partners, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate transfer mechanism is used as required by UK data protection law.

Depending on the destination and provider, safeguards may include:

• A United Kingdom adequacy regulation;

• The UK International Data Transfer Agreement;

• The UK Addendum to approved standard contractual clauses;

• Contractual, organisational, and technical protections; or

• Another legally permitted transfer mechanism.

You may contact info@aceprob.shop for further information about safeguards relevant to your personal information.

9. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, understand website use, protect transactions, and support marketing activities.

Cookies are small files or identifiers placed on or accessed from your device.

Strictly Necessary Cookies

These cookies are required for important website functions, including:

• Shopping cart operation;

• Checkout;

• Payment processing;

• Account login;

• Security;

• Fraud prevention;

• Load balancing; and

• Remembering privacy choices.

Strictly necessary cookies may be used without consent where permitted by law.

Functional Cookies

Functional cookies may enable additional website features, remember preferences, or improve usability.

Where consent is legally required, these cookies will only be used after the appropriate choice has been made.

Analytics Cookies

Analytics cookies help us understand:

• How visitors reach our website;

• Which pages are viewed;

• How long visitors remain on pages;

• Whether technical errors occur; and

• How the website can be improved.

Where required, analytics cookies are used only with consent.

Advertising Cookies

Advertising technologies may be used to:

• Measure advertisements;

• Create audiences;

• Limit repeated advertisements;

• Understand conversions; and

• Display advertising that may be more relevant.

Advertising cookies and similar technologies are used subject to applicable consent requirements.

Managing Cookies

You can manage cookies through:

• The cookie banner or privacy preference tool on our website;

• Your browser settings;

• Device settings; and

• Advertising platform privacy controls.

Blocking certain cookies may affect shopping cart, checkout, account, or other website functions.

10. Direct Marketing

We may send marketing communications where:

• You have given consent;

• You have purchased or expressed interest in similar products and marketing is permitted under applicable law; or

• Another lawful basis is available.

Every marketing email will provide a method to unsubscribe.

You may also withdraw marketing consent or object to direct marketing by contacting info@aceprob.shop.

We will process an unsubscribe request as soon as reasonably possible. We may retain limited information on a suppression list to ensure that your marketing preference continues to be respected.

11. Personalised Advertising

Where permitted and subject to required consent, we may use browsing, interaction, and purchase information to personalise advertising.

This may involve advertising partners receiving or generating identifiers relating to your browser or device.

You can manage advertising preferences through our cookie preference tool, your browser, your device, or the relevant advertising platform.

We do not sell personal information for direct monetary payment. However, certain advertising disclosures may be regulated as sharing or targeted advertising under laws outside the United Kingdom. Where legally required, appropriate controls will be provided.

12. Automated Decision-Making

We may use automated tools to identify potentially fraudulent, unauthorised, or high-risk transactions.

These tools may consider factors such as:

• Order value;

• Payment verification results;

• Device information;

• IP address;

• Delivery and billing information;

• Transaction history; and

• Unusual order patterns.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects, except where the processing is authorised by law and appropriate safeguards are provided.

Where applicable, you may request human review, express your point of view, or challenge an automated decision by contacting info@aceprob.shop.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

When determining retention periods, we consider:

• The nature and sensitivity of the information;

• The purpose for which it was collected;

• Contractual requirements;

• Tax and accounting obligations;

• Consumer protection requirements;

• Fraud-prevention needs;

• Limitation periods for legal claims;

• Security requirements; and

• Whether continued retention is necessary and proportionate.

As a general guideline:

• Order, payment, refund, tax, and accounting records may be retained for up to seven years after the relevant transaction;

• Customer service and complaint records may generally be retained for up to three years after the matter is closed, or longer where required for a legal claim;

• Account information may be retained while the account remains active and for a reasonable period after closure;

• Marketing information may be retained until consent is withdrawn or an objection is made;

• Limited suppression records may be retained after an unsubscribe request;

• Fraud and security records may be retained for as long as reasonably necessary to protect our services and legal rights; and

• Cookie information is retained according to the duration assigned to the relevant cookie.

We may retain information for longer where required by law, legal proceedings, regulatory requests, fraud investigations, or the establishment, exercise, or defence of legal claims.

When information is no longer required, we will delete, anonymise, or securely dispose of it where reasonably practicable.

14. Data Security

We use reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access;

• Accidental loss;

• Misuse;

• Alteration;

• Disclosure; and

• Destruction.

These measures may include:

• Encrypted website connections;

• Access controls;

• Account authentication;

• Payment security measures;

• Fraud-monitoring tools;

• Restricted staff and service-provider access;

• Secure hosting;

• System monitoring; and

• Appropriate contractual protections.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use a strong, unique password and avoid sharing account credentials.

If you believe your account or personal information may have been compromised, contact info@aceprob.shop promptly.

15. Personal Data Breaches

If a personal data breach occurs, we will investigate and take appropriate action.

Where required by law, we will notify the relevant supervisory authority and affected individuals within the legally applicable period.

We may also take steps to:

• Contain the incident;

• Protect affected accounts;

• Reset credentials;

• Prevent further unauthorised access;

• Preserve evidence; and

• Improve security controls.

16. Your Data Protection Rights

Depending on the circumstances and subject to applicable legal limitations, you may have the following rights.

Right to Be Informed

You have the right to receive clear information about how your personal information is collected and used.

Right of Access

You may request confirmation of whether we process your personal information and ask for a copy of that information.

Right to Rectification

You may request correction of personal information that is inaccurate or completion of information that is incomplete.

Right to Erasure

You may request deletion of personal information in certain circumstances.

This right is not absolute. We may retain information where continued processing is required for legal obligations, fraud prevention, public interest, or legal claims.

Right to Restrict Processing

You may request restriction of processing in certain circumstances, including while the accuracy or lawfulness of processing is being reviewed.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may request certain personal information in a structured, commonly used, machine-readable format.

Right to Object

You may object to processing based on legitimate interests in certain circumstances.

You have an absolute right to object to the use of your personal information for direct marketing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time.

Withdrawal does not affect processing carried out lawfully before consent was withdrawn.

Rights Relating to Automated Decisions

Where applicable, you may have rights concerning decisions made solely through automated processing that have legal or similarly significant effects.

17. Exercising Your Rights

To exercise a data protection right, contact:

Email: info@aceprob.shop

Please clearly describe your request and identify the information or account concerned.

To protect personal information, we may request reasonable evidence of identity before completing a request. We will not request more identity information than reasonably necessary.

You may authorise another person to submit a request for you, but we may require evidence of that authority.

We will respond within the period required by applicable law. In certain cases involving complex or multiple requests, the response period may be extended where legally permitted. We will inform you if an extension applies.

Data protection requests are normally handled without charge. We may charge a reasonable fee or refuse to act where a request is manifestly unfounded or excessive, where permitted by law.

18. Data Protection Complaints

You may submit a complaint about how we collect, use, disclose, retain, secure, or otherwise process your personal information.

Complaints should be sent to:

Email: info@aceprob.shop

Please include:

• Your full name;

• Your contact details;

• A clear description of the concern;

• The personal information or transaction involved;

• Relevant dates;

• Your preferred resolution; and

• Any supporting documents or correspondence.

We will acknowledge a data protection complaint within 30 days and will respond substantively without undue delay after completing a reasonable investigation.

We may contact you for additional information where necessary to understand or resolve the complaint.

19. Complaints to the Information Commissioner’s Office

You also have the right to complain to the United Kingdom’s data protection supervisory authority:

Information Commissioner’s Office

We encourage you to contact us first so that we have an opportunity to investigate and resolve your concern. However, you are not required to contact us before approaching the Information Commissioner’s Office.

20. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

Where an online service is likely to be accessed by children, we will take reasonable steps to consider their needs, interests, and rights when processing personal information.

If you believe that a child has provided personal information to us without appropriate authorisation, contact info@aceprob.shop. We will review the matter and take appropriate action.

21. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, payment services, or other online services.

We do not control the privacy, security, content, or practices of independent third parties. Their collection and use of personal information are governed by their own privacy policies.

You should review the privacy information of a third-party service before providing personal information to it.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our services;

• Changes to the way we process personal information;

• New service providers or technologies;

• Legal or regulatory developments;

• Security requirements; or

• Business and operational changes.

The latest version will be published on aceprob.shop with an updated revision date.

Where a change materially affects how personal information is used, we may provide additional notice where required by law.

23. Contact Us

For questions, privacy requests, consent withdrawals, marketing objections, data corrections, deletion requests, or complaints, contact:

aceprob.shop
Email: info@aceprob.shop

Please include sufficient information for us to identify and respond to your request.